Just out of the blue I get an email from Shel Israel, the author of the book Twitterville, giving me a heads up that the Wall Street Journal would be getting in touch with us regarding our use of Twitter to reach our customers.
And sure enough, I spoke with Sarah Needleman, who writes for the Wall Street Journal and we had a nice, brief conversation. So I'm thinking the article will have a little blurb in there somewhere about United Linen. Great. Very cool.
Then Sarah emails me in a day or two and says she would like a picture to go along with the article. Wow. A picture. So we submit a picture.
At this point I'm still thinking this is going to show up only in their online edition of the WSJ.
You can imagine my amazement when, on Tuesday morning, on page 5 of the Marketplace section of the WSJ is my big mug next to a picture of a guy named Gary Vaynerchuk.
I am very grateful to Shel Israel for suggesting the reporter get in touch with us and I am very grateful for the use of our picture to go along with the article. Thank you.
To see the article, click here.