(l-r Lane Cardwell - Cardwell Hospitality, Scott Shaw - Fishbowl Marketing, Patti Colley - ORA)
Lane Cardwell, of Cardwell Hospitality and Scott Shaw of Fishbowl Marketing were the featured speakers at this year's TulsaFest, held in the Crowne Plaza Hotel in downtown Tulsa, OK. TulsaFest is a conference created by the Oklahoma Restaurant Association for people in the restaurant business and for people (like us) who serve people in the restaurant business. Lane Cardwell spoke in both the morning and afternoon sessions while Scott Shaw was the luncheon keynote.
Lane Cardwell's topics were "15 Things I've Learned (a.m. session) and "What the Big Chains Are Doing in 2009" (p.m. session). Scott Shaw's luncheon topic was "How To Connect with Customers Outside of Your 4 Walls."
This blog post is a collection or archive of all the Tweets sent out via Twitter during the TulsaFest seminars. Many thanks to Patti Colley and her colleagues at Oklahoma Restaurant Assoc as well as the two speakers for letting us participate in this interactive and fun way.
The tweets are listed by speaker.
UnitedLinen: Lane Cardwell: Lesson 1. It's all about the food. Why is it when improving restaurants, we talk about everything but the food. #tulsafest
UnitedLinen: Lane Cardwell: Chipotle Rest good example of a business focusing in on food quality and profitablitiy. #tulsafest
UnitedLinen: Lane Cardwell: Lesson #2 You can't cost-cut your way to greatness. #tulsafest
UnitedLinen: Lane Cardwell: Lesson #3 Gravity works on restaurants too. #tulsafest
UnitedLinen: Lane Cardwell: Lesson 4. You will run out of economics before you run out of sites . #tulsafest
UnitedLinen: Lane Cardwell, "You're not racing your competition, you're racing your own economics." #tulsafest
UnitedLinen: Lane Cardwell: Lesson 5 Quality is the accelerator, pricing is the brake #tulsafest
UnitedLinen: Lane Cardwell: Lesson 6. Good culture is an asset...bad leaders are a liability. #tulsafest
UnitedLinen: Lane Cardwell: Gave example of concept creating great culture...had their own lingo, had umbrellas on hand for guests... #tulsafest
UnitedLinen: a good culture can protect your restaurant concept #tulsafest
UnitedLinen: Lane Cardwell: Lesson 7 Continuous improvement should be a part of your culture #tulsafest
UnitedLinen: Lane Cardwell: If you want to beat your competition, focus on the items you are already selling #tulsafest
UnitedLinen: Lane Cardwell: Lesson 8 Be a student of the restaurant business. #tulsafest
UnitedLinen: Lane Cardwell: Don't stay within your own 4 walls and think that's going to be enough to be successful #tulsafest
UnitedLinen: Lane Cardwell: Lesson 9 Benchmark against chains but get new ideas from independents. #tulsafest
UnitedLinen: Lane Cardwell: Lesson 10. New concepts are like dark sunglasses. #tulsafest
UnitedLinen: New restaurant concepts are fun and attention-getting, but can pull away from areas that pay the bills. #tulsafest
UnitedLinen: Lane Cardwell: Lesson 11. Share the wealth. Compensate employees for good work and make bonus calculation understandable #tulsafest
UnitedLinen: Lane Cardwell: Lesson 12 Don't lose the 10 cent candy bar or the 11 cent napkin. #tulsafest
UnitedLinen: Lane Cardwell: gave example of restaurant that used to give out a small snickers bar with each check, but then quit. #tulsafest
UnitedLinen: Lane Cardwell: You should have something small and unique to your business that promotes good word of mouth. #tulsafest
UnitedLinen: Lane Cardwell: Lesson 13. Never confuse your likes and lifestyle for those of your customers. #tulsafest
UnitedLinen: idea: bunch healthy items on menu rather than scattering them throughout menu...makes it easier to ignore #tulsafest
UnitedLinen: Lane Cardwell: Lesson 14. Passionate people produce passionate concepts. #tulsafest
UnitedLinen: Lane Cardwell: Lesson 15. Be willing to let go of the banana. #tulsafest
UnitedLinen: idea: As times change, it will be necessary to let go of some things and take hold of others. What's holding you back? #tulsafest
UnitedLinen: Scott Shaw of Fishbowl Marketing talks about connecting with customers "outside the 4 walls." #tulsafest
UnitedLinen: Scott Shaw: smokey bones is a good example of restaurant that creates a sense of personalization #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs email programs can look like paper based traditional sign up forms or forms on website. #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs create loyalty messages such as welcome messasges and birthday messages. #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs use Online ordering 34% ordered online in '08 for takeout #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs use Online ordering orders tend to be bigger when made online #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs use Online ordering promote your online ordering through your online channels #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs use Online reservations #1 source for online res comes through restrnt websites #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs use Online ordering can be made through reservation networks #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs use social media people are growing more comfortable with reviewing on Yelp. #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs use social media Yelp and Eats.com are sites to watch for reviews #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs use social media, blogs and mini-blogs help engage with cusotmers #tulsafest
UnitedLinen: Scott Shaw: How to connect w/custmrs social media, FOHBOH is a site that helps connect with restaurant employees #tulsafest
(l-r Bryan Taggart - UL, Eric Zimmerman - Los Cabos, Catherine Smith - UL, Rick Deckard - UL)
UnitedLinen: Lane Cardwell is speaking on the subject, "What the Big Chains are Doing in 2009" #tulsafest
UnitedLinen: Lane Cardwell is speaking on the subject, "What the Big Chains are Doing in 2009" #tulsafest
UnitedLinen: no surprise, in 2008, as costs went up, prices went up, at a rate rarely seen in restaurant business #tulsafest
UnitedLinen: Take away: "A dollar saved in bad times is seldom replaced in good times." Lane Cardwell #tulsafest
UnitedLinen: Lane Cardwell: What should rest businesses be doing in 2009? Keep core customers at all costs #tulsafest
UnitedLinen: To have cust in 2010, keep cust in 2009 #tulsafest
UnitedLinen: good news/bad news Rest customers are up for grabs...how are you going to convert trials to new customers #tulsafest
UnitedLinen: had a great day at the Oklahoma Restaurant Assoc #tulsafest. Scott Shaw and Lane Cardwell gave very infomative talks. Good job ORA
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